Agenda

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Build

Just starting out? Turn your idea into a thriving business. Learn how to take the first steps to get your business, your firm or your app idea off the ground and to market.

Grow

Take your business to the next level. Learn how to grow your customer base and your revenue, taking your unique business, firm or idea to the next level.

Run

Manage your growing business better than ever. Learn to be more efficient, lead your employees, and manage day-to-day responsibilities.

Connect

Forge relationships, get feedback and grow your professional network. Take part in hands-on training and discussions across the entire attendee base.

QuickBooks Connect Hackathon

At our annual hackathon, developers work to create solutions for the millions of small businesses worldwide. We provide the support, space to ideate and the experts to vet ideas and give technical assistance. You’re in charge of innovating for the small business world.

This year, we’re broadening the scope of the Hackathon, giving you the freedom and tools to create your best solutions. Whether you use our QuickBooks APIs or other technology is up to you — we can’t wait to see what you build!

6:00 AM

Advanced Certification Breakfast
6:00 - 7:00 AM

6:30 AM

Registration open
6:30 - 7:30 PM

7:00 AM

Advanced QuickBooks Online certification prep: Module 1 of 5
7:00 - 8:50 AM
Laura Redmond
[Run]
Breakfast
7:00 - 9:00 AM
Tech Connect
7:00 - 7:00 PM

8:00 AM

Institute of Certified Bookkeepers meetup
8:00 - 9:00 AM

9:00 AM

Accountant Day keynote
9:00 - 10:40 AM

10:50 AM

Advanced QuickBooks Online certification prep: Module 2 of 5
10:50 - 12:30 PM
Laura Redmond
[Run]
QuickBooks Online certification prep: Module 1 of 4
10:50 - 12:30 PM
MB Raimondi
[Run]

11:00 AM

Be a green apple: How to differentiate yourself in a red apple world
11:00 - 12:00 PM
John Garrett
[Connect]
Excel: the power of efficiently preparing data for QuickBooks Online
11:00 - 12:00 PM
Jeff Lenning
[Build]
Financial lessons from heavily regulated industries - like wine and cannabis
11:00 - 12:00 PM
Geni Whitehouse
[Grow]
The 25th hour: 7 strategies for adding time to your day, for your business and for you
11:00 - 12:00 PM
Melissa d'Arabian
[Run]

12:00 PM

Lunch
12:00 - 1:30 PM
Orientation
12:00 - 12:30 PM
Uptown and Downtown exhibit halls open
12:00 - 1:30 PM

12:15 PM

Pavilion: Women in accounting meetup
12:15 - 12:45 PM

12:50 PM

Pavilion: Client referral
12:50 - 1:20 PM

1:00 PM

Advanced QuickBooks Online certification prep: Module 3 of 5
1:00 - 3:10 PM
Laura Redmond
[Run]
QuickBooks Online certification prep: Module 2 of 4
1:00 - 3:10 PM
MB Raimondi
[Run]

1:30 PM

Changing clients lives the fast way: The new service offering every firm of the future will want to offer
1:30 - 3:10 PM
Mark Wickersham
[Grow]
Inventory beyond the desktop
1:30 - 3:10 PM
Mario Nowogrodzki
[Run]
Mission possible: bridging the gap between talent and tech
1:30 - 3:10 PM
Mathew Heggem
[Run]
The journey of the swans: value pricing in action
1:30 - 3:10 PM
Ron Baker
Cindy Kindret
Melissa Michalski
Marnie Stretch
[Grow]

3:10 PM

Break for connections
3:10 - 3:30 PM

3:20 PM

Advanced QuickBooks Online certification prep: Module 4 of 5
3:20 - 4:30 PM
Laura Redmond
[Run]
QuickBooks Online certification prep: Module 3 of 4
3:20 - 4:30 PM
MB Raimondi
[Run]

3:30 PM

Advanced QuickBooks Online for nonprofits
3:30 - 4:25 PM
Gregg Bossen
[Run]
Building your brand versus selling your services
3:30 - 4:25 PM
Jason Deshayes
[Build]
Facebook advertising for accountants
3:30 - 4:25 PM
Christopher Ragain
[Grow]
How to build a tax practice 101
3:30 - 4:25 PM
Tom Williams
[Build]

4:25 PM

Break for connections
4:25 - 4:45 PM

4:40 PM

Advanced QuickBooks Online certification prep: Module 5 of 5
4:40 - 6:00 PM
Laura Redmond
[Run]
QuickBooks Online certification prep: Module 4 of 4
4:40 - 6:00 PM
MB Raimondi
[Run]

4:45 PM

Campfire discussion on social media: Moderated by Michelle Long
4:45 - 5:45 PM
Michelle Long
[Grow]
Client experience is the key driver for the future
4:45 - 5:45 PM
Darren Root
[Build]
Growing from solopreneur to employer: build your business around core values
4:45 - 5:45 PM
Dawn Brolin
[Grow]
Pricing secrets: the 7-step formula that reveals how to get a better price in the cloud
4:45 - 5:45 PM
Mark Wickersham
[Run]

5:45 PM

Welcome reception (all attendees)
5:45 - 7:30 PM
Orientation
5:45 - 6:15 PM
Pavilion: Advanced Certified ProAdvisor meetup
5:45 - 6:30 PM
Uptown and Downtown exhibit halls open
5:45 - 7:30 PM

6:00 PM

$100,000 Small Business App Showdown: Finals
6:00 - 7:30 PM
Gina Bianchini
Sasan Goodarzi
David Leary
Mike Michalowicz
Marnie Stretch

6:30 PM

Pavilion: 30 minutes with QuickBooks product team
6:30 - 7:00 PM

7:00 PM

Pavilion: Game break
7:00 - 7:30 PM

QuickBooks Connect Hackathon

At our annual hackathon, developers work to create solutions for the millions of small businesses worldwide. We provide the support, space to ideate and the experts to vet ideas and give technical assistance. You’re in charge of innovating for the small business world.

This year, we’re broadening the scope of the Hackathon, giving you the freedom and tools to create your best solutions. Whether you use our QuickBooks APIs or other technology is up to you — we can’t wait to see what you build!

7:00 AM

Breakfast
7:00 - 9:00 AM
Orientation
7:00 - 7:30 AM
Registration open
7:00 - 7:00 PM
Tech Connect
7:00 - 7:00 PM
Yoga
7:00 - 7:45 AM
[Connect]

7:30 AM

Four models for increasing your firm's profitability
7:30 - 8:30 AM
Anne Coles
Clayton Oates
Christopher Ragain
Joe Woodard
[Grow]
Help! I have a QBO file and need to do the client tax return. Now what?
7:30 - 8:30 AM
Jorge Olavarrieta
Tom Palfreyman
[Run]
How to avoid being digitally disrupted
7:30 - 8:30 AM
Rob Nixon
[Grow]
How to deliver value to the growing self-employed workforce
7:30 - 8:30 AM
Mariette Martinez
[Grow]
The 6 things accounting practices aren't delivering to clients (even though clients are begging for it)
7:30 - 8:30 AM
Mike Michalowicz
[Grow]
Tricky transactions in QuickBooks Online
7:30 - 8:30 AM
Rachel Fisch
[Run]
Using Google Forms in your business
7:30 - 8:30 AM
Stacy Kildal
[Build]

8:00 AM

Pavilion: Female small business owner and entrepreneur meetup
8:00 - 8:30 AM

9:00 AM

Main stage keynote (Doors open at 8:30 AM)
9:00 - 10:40 AM

10:40 AM

Uptown and Downtown exhibit halls open
10:40 - 4:15 PM

10:45 AM

Pavilion: 30 minutes with QuickBooks product team
10:45 - 11:15 AM

11:00 AM

Building your brand versus selling your services
11:00 - 12:00 PM
Jason Deshayes
[Build]
Grow Better, Smarter, Faster - Cracking the Networking Code in this Social Culture
11:00 - 12:00 PM
Seth David
[Grow]
Growing from solopreneur to employer: the hiring process in a virtual world
11:00 - 12:00 PM
Dawn Brolin
[Grow]
How small business can benefit from developer innovation
11:00 - 12:25 PM
Tom Foremski
Sarah Franklin
Laurie McCabe
Lauren Miskelly
Ray Valdes
Rafael de la Varga
[Connect]
How to get your marketing groove on (no pain required)
11:00 - 12:00 PM
Vanessa McGrady
[Run]
Serving up QuickBooks Online restaurant accounting
11:00 - 12:00 PM
Stacey Byrne
[Run]
The journey of the swans: value pricing in action
11:00 - 12:00 PM
Ron Baker
Cindy Kindret
Melissa Michalski
Marnie Stretch
[Grow]

11:25 AM

Accountant walking tour of the expo floor
11:25 - 12:25 PM
David Leary
[Connect]
Five most important things to know while self-employed
11:25 - 12:25 PM
Cassie Divine
Joe Hernandez
Jon Langmead
Mariette Martinez
[Run]
From the Apprentice to today: lessons learned as a serial entrepreneur
11:25 - 12:25 PM
Bill Rancic
[Run]
Get more out of QuickBooks: Professional Services
11:25 - 12:25 PM
Paige Costello
Meghna Misra
[Run]
Investing in you: how to save for your retirement now that you’re your own boss
11:25 - 12:25 PM
Robert Black
Chad Burton
[Run]
Old and new school ways of networking for growth
11:25 - 12:25 PM
Ramon Ray
[Grow]
Standing Out: How to Beat Your Competitors at the Same Game
11:25 - 12:25 PM
Andrea Parks
[Grow]
Successfully managing growth: tips from female business owners
11:25 - 12:25 PM
Genevieve Bos
Madison L. Cowart
Lara Hodgson
Marie Hunter

12:00 PM

Lunch
12:00 - 1:30 PM
Orientation
12:00 - 12:30 PM

12:25 PM

Pavilion: Mingle with a CPA
12:25 - 12:55 PM

1:00 PM

Pavilion: Foodie meetup
1:00 - 1:30 PM

1:15 PM

Accountant walking tour of the expo floor
1:15 - 2:15 PM
David Leary
[Connect]
Chop your time in half
1:15 - 2:15 PM
Dawn Brolin
Seth David
John Garrett
Byron Patrick
[Run]
How to make your tax practice a firm of the future
1:15 - 2:15 PM
Bryce Forney
[Grow]
Influence: the new currency for accountants and bookkeepers in the digital economy
1:15 - 2:15 PM
Clayton Oates
[Build]
Mobile optimization of your website to increase prospect conversion
1:15 - 2:15 PM
Kacee Johnson
[Grow]
Pricing secrets: the 7-step formula that reveals how to get a better price in the cloud
1:15 - 2:15 PM
Mark Wickersham
[Run]
The business capability model
1:15 - 2:15 PM
Gary Boomer
[Run]

1:25 PM

Building your first QuickBooks App integration
1:25 - 2:25 PM
Manas Mukherjee
Jimmy Wong
[Build]
Digital marketing: how to find and get customers online
1:25 - 2:25 PM
Ramon Ray
[Build]
Everything you know about branding is wrong
1:25 - 2:25 PM
Gina Bianchini
[Build]
Financing beyond your local bank: demystifying your options
1:25 - 2:25 PM
Donna Davis
Jin Hwang
Brad Minsley
Amy Perlmutter
Rania Succar
[Grow]
Five secrets to surviving & thriving in changing times
1:25 - 2:25 PM
Rhonda Abrams
[Run]
From red to black: managing finances between jobs
1:25 - 2:25 PM
Mariette Martinez
[Run]
Get more out of QuickBooks: Manufacturing
1:25 - 2:25 PM
Deborah Defer
Richard McCann
Lalitha Ramani
[Run]
Intuit Developer office hours
1:25 - 2:25 PM
George Chiramattel
William Lorfing
Nimisha Shrivastava
Priyadarshini Vijayakumar
[Connect]
Marketing your app: learn from your developer peers
1:25 - 2:25 PM
Damien Greathead
Lara Hodgson
Jamie McDonald
Parth Shukla
[Grow]
Perfecting the art of self promotion
1:25 - 2:25 PM
Robin Frank
[Build]
Using WebHooks to handle data changes in your app
1:25 - 2:25 PM
Vishal Aggarwal
Joe Bumbaca
[Build]

2:15 PM

Break for connections
2:15 - 2:45 PM
Pavilion: Accountants and developers, unite!
2:15 - 2:45 PM

2:45 PM

Beyond Uber and Lyft: new ways to increase job leads and work: Moderated by Jeffery Battersby
2:45 - 3:45 PM
Jeffery Battersby
Asha Sharma
Sara Sutton-Fell
Jeff Tennery
[Grow]
Brewing a new future: a conversation with Death Wish Coffee's Mike Brown and Andrew Berg of Berg Partners
2:45 - 3:45 PM
Andrew Berg
Mike Brown
Bill Rancic
[Connect]
Client experience is the key driver for the future
2:45 - 3:45 PM
Darren Root
[Build]
Creating Extreme Efficiencies and Higher Profits with QBO Integrated Applications: Moderated by Joe Woodard
2:45 - 3:45 PM
Joe Woodard
[Run]
Essential legal advice to keep your business on track
2:45 - 3:45 PM
Nathan Christensen
Joe Hernandez
Claire Kalia
Chas Rampenthal
[Run]
Get more out of QuickBooks: Non-profits
2:45 - 3:45 PM
Gregg Bossen
Ketan Kittur
[Run]
Implementing analytic and optimization tools on your website or app
2:45 - 3:45 PM
Brian Gardner
Ilya Izrailevsky
[Grow]
Innovating with the virtual assistant
2:45 - 3:45 PM
Byron Patrick
[Run]
Intuit Developer office hours
2:45 - 3:45 PM
George Chiramattel
William Lorfing
Nimisha Shrivastava
Priyadarshini Vijayakumar
[Connect]
Lean Six Sigma and the Accounting Practice
2:45 - 3:45 PM
Michael Wherry
[Run]
Managing for success: striking a balance between doing and managing
2:45 - 3:45 PM
Leslie Shiner
[Run]
More than a number cruncher: how to partner with your accountant for more profits and cash flow
2:45 - 3:45 PM
Dawn Fotopulos
[Grow]
Staying passionate: Shark Tank entrepreneurs share their secrets
2:45 - 3:45 PM
Dave Alwan
Pat Crowley
Neal Hoffman
Lindsey Laurain
Liz Moskow
Romy Taormina
[Run]
The 12 golden rules for building products that customers love
2:45 - 3:45 PM
Paige Costello
Heather Kirkby
[Build]
The playbook for building a successful niche practice
2:45 - 3:45 PM
Gita Faust
Mariette Martinez
Jamie Shulman
Jeff Wilson II
[Build]
Transforming passion to profits: Moderated by Rieva Lesonsky
2:45 - 3:45 PM
Ashley Batz
Emily Hansen
Rieva Lesonsky
Rebecca Saylor
[Build]

3:00 PM

Pavilion: 30 minutes with QuickBooks product team
3:00 - 3:30 PM

3:45 PM

Break for connections
3:45 - 4:15 PM
Pavilion: Speed feedback
3:45 - 4:15 PM

4:15 PM

Main stage keynote (Doors open at 3:45 PM)
4:15 - 5:45 PM

5:45 PM

Uptown and Downtown exhibit halls open
5:45 - 6:45 PM

6:15 PM

Pavilion: Solo attendee meetup
6:15 - 6:45 PM

7:00 PM

Connectfest
7:00 - 10:00 PM

QuickBooks Connect Hackathon

At our annual hackathon, developers work to create solutions for the millions of small businesses worldwide. We provide the support, space to ideate and the experts to vet ideas and give technical assistance. You’re in charge of innovating for the small business world.

This year, we’re broadening the scope of the Hackathon, giving you the freedom and tools to create your best solutions. Whether you use our QuickBooks APIs or other technology is up to you — we can’t wait to see what you build!

7:00 AM

Breakfast
7:00 - 9:00 AM
Registration open
7:00 - 3:00 PM
Tech Connect
7:00 - 3:00 PM
Yoga
7:00 - 7:45 AM
[Connect]

7:30 AM

Get out of email jail
7:30 - 8:45 AM
Ian Vacin
[Run]
How to create packages, step-by-step
7:30 - 8:45 AM
Sandi Smith Leyva
[Grow]
It's not what services but how services are being provided
7:30 - 8:45 AM
Deborah Defer
[Build]
Mining your existing client base for profits
7:30 - 8:45 AM
Dawn Fotopulos
[Grow]
QBO complex conversions: Resolving common issues
7:30 - 8:45 AM
Michelle Long
[Run]
QuickBooks Online in the field
7:30 - 8:45 AM
Alicia Katz Pollock
[Run]

8:30 AM

Pavilion: Millennial mimosa meetup
8:30 - 9:00 AM

9:00 AM

Featured speaker (Doors open at 8:30 AM)
9:00 - 10:00 AM

10:00 AM

Break for connections
10:00 - 10:35 AM
Pavilion: Spanish speaking meetup
10:00 - 10:30 AM
Uptown and Downtown exhibit halls open
10:00 - 2:00 PM

10:20 AM

Accountant keynote
10:20 - 11:20 AM

10:35 AM

App integration design best practices
10:35 - 11:35 AM
Peter Lavelle
Peter Vogel
[Build]
Building a global app: understanding the Global Tax Model and Multicurrency
10:35 - 11:35 AM
Aaron Gourley
Jarred Keneally
[Build]
Get more out of QuickBooks: Service Businesses
10:35 - 11:35 AM
Alex Hood
[Run]
Growing Your Small Business with Facebook and Instagram
10:35 - 11:35 AM
Katherine Shappley
Jim Squires
[Grow]
Growing from 5 employees to 20
10:35 - 11:35 AM
Jennifer Benz
Mike Brown
Sabrina Parsons
Adam Williams
[Grow]
How to price your products and services
10:35 - 11:35 AM
Tim J. Smith, PhD
[Build]
Intuit Developer office hours
10:35 - 11:35 AM
George Chiramattel
William Lorfing
Nimisha Shrivastava
Priyadarshini Vijayakumar
[Connect]
Managing your employees: from hire to fire and everything in between
10:35 - 11:35 AM
Gary Swart
[Run]
Successfully get started selling and scaling your business on Amazon
10:35 - 11:35 AM
Brad DeGraw
[Build]

11:20 AM

Lunch
11:20 - 12:45 PM

11:45 AM

Pavilion: Meditation meetup
11:45 - 12:15 PM

12:15 PM

Pavilion: Women in tech meetup
12:15 - 12:45 PM

12:45 PM

10 Barriers to Service Excellence: and How to Overcome Them
12:45 - 1:45 PM
Joe Woodard
[Run]
Appasaurus Rex: how to choose the right app
12:45 - 1:45 PM
Seth David
Stacy Kildal
David Leary
[Build]
Campfire discussion on niche markets: Moderated by Geni Whitehouse
12:45 - 1:45 PM
Geni Whitehouse
[Connect]
Common mistakes in QuickBooks Online and how to fix them
12:45 - 1:45 PM
Michelle Long
[Run]
Designing for mobile
12:45 - 1:45 PM
Joe Preston
[Build]
Get more out of QuickBooks: E-Commerce and Retail
12:45 - 1:45 PM
Ralph Matlack
[Run]
Growing from 20 employees to 100
12:45 - 1:45 PM
Sabrina Parsons
Matt Rissell
Adam Williams
Matt Williams
[Grow]
How to build your brand without blowing your budget
12:45 - 1:45 PM
Joanne DelBalso
Kacee Johnson
Jennifer LeBlanc
Darren Root
[Run]
Intuit Developer office hours
12:45 - 1:45 PM
George Chiramattel
William Lorfing
Nimisha Shrivastava
Priyadarshini Vijayakumar
[Connect]
The 6 things accounting practices aren't delivering to clients (even though clients are begging for it)
12:45 - 1:45 PM
Mike Michalowicz
[Grow]
The Digital Divide: Winning Today's Consumer
12:45 - 1:45 PM
Ben Tyson
[Build]
The art of negotiations: creating win-win outcomes
12:45 - 1:45 PM
Nancy Fox
[Run]
Where we’ll be in 2025: How to get your small business future-ready
12:45 - 1:45 PM
Yumi Clark
Rich Gardner
Terry Hicks
Robin Joy
Steve King
[Grow]
Winning the game of customer service
12:45 - 1:45 PM
Mariana Faerron
[Run]

1:30 PM

Pavilion: 30 minutes with QuickBooks product team
1:30 - 2:00 PM

1:45 PM

Break for connections
1:45 - 2:00 PM

2:00 PM

Featured Speaker (Doors open at 1:30 PM)
2:00 - 3:00 PM

*Agenda subject to change